Anna Salaman has over twenty-five years of experience immersed in the heritage, cultural and visitor attractions sectors, specializing in audience development, interpretation and learning. Anna’s expertise has been informed from exposure to, and direct experience with a broad range of heritage approaches, both nationally and internationally and involving audiences spanning all ages and abilities.

Anna has a strong track record in developing and implementing new heritage content and programmes, reaching new audiences, increasing income through activities and building visitor numbers. Anna is also well-versed in stakeholder consultation, community and audience development, and in locating key areas for consideration when planning content.